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"One of the best things about working with MachInteractive is that the staff seems genuinely interested in helping."
Joel
Inlays.com
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Careers at MachInteractive
Director - Internet and Search Engine Marketing
Location: Bridgeport Connecticut, USA
Job Description
MachInteractive, a division of Machrotech is a leading Internet Marketing Firm specializing in Search Engine Marketing and Online Customer Acquisition Solutions. We provide value to our clients by delivering high performance online marketing solutions with world-class customer service. We bring a unique combination of technical depth and business knowledge to all our client engagements; specializing in E-Commerce, Online Marketing Strategy, Organic SEO, PPC Program Management and Web Analytics.
MachInteractive provides excellent opportunity to work on cutting edge marketing technologies and across multiple business verticals in a highly dynamic workplace.
MachroTech has been growing consistently year after year since it’s inception in late 1999. It currently has offices in Bridgeport, CT USA and Pune, India.
MachInteractive is looking for an experienced and dynamic marketing guru to lead our Search Engine Marketing department.
Internet Marketing / Search Engine Marketing Agency experience is highly desirable.
- Implement and execute the marketing plans for various
online marketing programs, which will include client engagements
and interactions.
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Lead and motivate internal offshore project teams to achieve their given objectives and goals, while managing them every step of the way.
- Willing to take ownership of projects and be accountable to
the ultimate success of each project / campaign.
- Evaluate effectiveness of all online marketing programs, draw
conclusions and develop recommendations based on results in a timely
basis.
- Manage all project budgets and remain accountable to them.
- Create & implement marketing campaigns,
collateral, and related communications.
- Work closely with the sales team to align marketing and sales
objectives and strategies. Provide tools (collateral, events, branding) necessary
for business development to communicate effectively with prospects
and existing clients.
- Work as a member of the management team to provide
insights and suggestions about organizational strategies
based on personal experience, industry best practices, and
creative thinking.
- Research and write sell sheets, case studies, web content, and brochures
in a short time frame based on markets/industries, technology literature,
competitive information, and other resources.
- Hire and train staff as necessary.
Candidate Profile:
- 5+ years work experience in internet environment
with a minimum of 4 years SEO/SEM responsibilities.
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Is a strong strategist/tactician. Has current knowledge of latest industry trends with major search engines and media outlets.
- Highly knowledgeable about natural/organic search
engine optimization tactics and how web metrics are tracked
(http headers, redirect, tracking pixels, etc.)
- Experience in managing significant
budgets on top tier search engines
(Overture, Google, MSN, Yahoo)
- Experience with paid search bid optimization and
Web Analytics tools like NetTracker, WebTrends, etc.
- Quantitative skills including the ability to monitor
budgets understand return on investment and select relative
data for analyzing future action.
- Strong execution and implementation skills.
Please send your resume to our People Care department at
work@machrotech.com
Important:
The subject field of your email must include Ref. No. Mach/DIM/2007.
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