Internet Marketing Terms Glossary

The Machinteractive provides a glossary of terms, acronyms & abbreviations and used in the Internet marketing, search engine optimization (SEO), and search engine marketing.

C

Cached Web Page

Copy of web page stored on a search engine database.

Cloaking

Cloaking is the procedure of delivering different versions of web page based on their IP address or user-agent string.

CFM

Cold Fusion Markup

CFML

Cold Fusion Markup Language

CAP

CAP is a Content Acquisition Program by Yahoo that consolidates all yahoo paid inclusion programs

CGM

Consumer-Generated Media (CGM) encompasses the thousands of consumer-generated comments, personal experiences, and opinions and posted in publicly available online sources.

CMS

Content Management System

CMYK

Cyan- Magenta - Yellow - Black

CRM

Customer Relationship Management

CSV

Comma Separated Values

Cache

A area in a memory where frequently accessed data can be stored for fast access.

Cgi-bin

A most common name of a directory that contains CGI programs. Websites must have a CGI-BIN in order to run CGI programs.

Clickthrough rate

This is the percentage of visitors that visit a particular link compared to the total number of times the link is displayed in the Results page of search engine.

Conversion

When an internet user come to a website and takes a desired action, such as a purchase or downloads a file.

Conversion rate

The percentage of website visitors who take a desired action i.e. buy product or download file.

Cookie

A cookie is a unique string of letters and numbers which is sent from a web server to a web browser and stored locally on the user's machine. Cookie cannot do anything to the machine.

Cost Per Action

CPA is an amount to an advertiser for each visitor that takes a specific action in response to an ad on paid advertising program of search engine.

Cost Per Action

CPC is an amount to an advertiser whenever someone visitors clicks on advertiser sponsored link.

Cost Per Thousand

Cost Per Thousand is an amount to an advertiser for per thousand impressions of their ad

Cost Per Action

CPC is an amount to an advertiser whenever someone visitors clicks on advertiser sponsored link.

Crawler

Software program that surf the entire site and collects documents from data sources and gathers information that can be used to create index of search engine.

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